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Marketing

Our Marketing Department acts as an ad agency with graphic design capabilities, as well as multiple media buyers available for advertising work and consulting. The group provides a full suite of marketing services for dental specialists. Our experience working within the healthcare field enables us to craft effective marketing campaigns specifically for healthcare practitioners.

Branding

From the onset of a project, our team will work with the doctor to create a custom-designed logo for the practice. Subsequently, we will produce a full suite of materials, such as letterhead, envelopes, and other stationary to thoroughly brand the business.

External Marketing

The ability to draw patients to a new practice is paramount to initial and continual success, and ABC has the tools and means to conceive and implement a successful marketing campaign. Mailers, flyers, business cards and brochures are provided for in the opening budget, as well as a custom-designed web site. In addition, we can facilitate advertising in a variety of media, such as community magazines, cinema, cable television, and other channels to best fit the doctor's market.

Internal Marketing

Beyond its use as a tool to draw new business, ABC also utilizes marketing to retain hard-won patients. Ecards are sent out to improve the rate of kept appointments, and social media, such as Facebook and Twitter, can be deployed as effective communications channels.